Google UX Designer Professional Certificate
I have over 15 years of experience in UX design for corporate clients, startups, and my own business, 5 Star Plugins where I fully managed the product lifecycle for the development of WordPress add-ons.
I am currently earning my Google UX Designer Professional Certificate. There are seven parts to the coursework so please check back as my portfolio grows.
Tools: Figma, Adobe XD, PowerPoint, Keynote, Google Slides, Asana, Clickup, Basecamp, Github
Wild Selections, a sustainable seafood product line from Bumble Bee Foods, needed to connect with customers in a more relevant way. After performing customer analysis and competitive research, I provided a UX audit of their existing site. In addition to a review, I created a sitemap to optimize IA to closely align with the expectations of users. The homepage was reorganized following my wireframe. The homepage was redesigned from a static generic look and feel to an animated ocean theme to communicate the brand's positioning around sustainability in a fun, interactive format. This was accomplished by working cross-functionally with creative design and development teams.
Wild Selections seafood homepage UX redesign, before and after.
Front end wireframe for Age Verify, a WordPress plugin.
5 Star Plugins
Back end wireframe and UX copywriting for Pretty Simple Popup, a WordPress plugin.
5 Star Plugins
5 Star Plugins develops licensed products for WordPress, where I am co-founder and product manager. I invented a user-centered solution to check a website for RSS images, to compliment our plugin Featured Images in RSS. The before shows a wireframe I created and the after is a screenshot of the finished page.