ABOUT ME

I possess a vast amount of knowledge and experience in the fields of digital marketing, social media, and technology. Working alongside agency clients, I have acquired specialized skills that are applicable to various industries. My expertise lies in devising a well-framed strategy, effectively engaging stakeholders, and translating the plan across teams in order to achieve a measurable outcome.

With my expertise and dedication, I will work tirelessly to ensure that your brand achieves its goals and reaches new heights. Let me show you how I can make a difference for your business today.

Special Interests: The human experience. My passion is creating optimal online experiences for users through UX design. Offline my passion extends to how we experience spaces through interior design. The practices have a lot in common, like two sides of the same coin. 

I have completed interior design college courses and am currently earning a residential design certificate from the New York Institute of Art and Design.

MY EDUCATION

BS: Business Administration (Marketing), Minor: Communication Studies, CSUS

Certifications: Google Analytics Certified, Google UX Design Certificate

MY CAREER
Startup
My career launched with a wholesale auction site startup where I discovered my natural abilities for technical projects - down to creating functional specifications, managing a dev team out of India, and meeting the demands of an intense sales team.
Agency Life in the Digital Age
My path led to "agency life" blazing trails for various businesses in the digital age. Digital agencies offer deep expertise in a testing lab environment. Clients benefitted from our fast-paced testing and learning on other clients. As a strategist I focused on ways digital integrates to all areas of the business, such as brand sentiment and customer experience. In addition to projecting ROI models, spending just as much time in spreadsheets. Agency life is only for the brave and I am proud to have this foundation. Seeking fresh ideas, diving into new technologies and measurable results will be forever ingrained in me.
Blazing Trails in Social Media Marketing
In 2011, I set off to launch my own agency specializing in social media. It expanded to a full service digital agency to meet client demand for integration. Fandom Marketing was on the front lines of social marketing. At its peak we were named agency of record for Bumble Bee Foods with a fully staffed office in downtown San Diego. In 2019 I pivoted to my passion project cannabis marketing then the pandemic of 2020 was upon us.
What I've Been Up to Lately
I co-founded 5 Star Plugins where we develop free and licensed Wordpress plugins. My role is product manager, project manager and marketing director. In addition, I take clients for consulting and project work. Recent projects have included web design, branding, copywriting, SEO, and marketing strategy.

MY ACHIEVEMENTS

12

products

And services founded

16+

years

Digital agency experience

12

years

Management experience

MY PORTFOLIO

I have a broad range of work to fill a portfolio. All of the work I do with corporate clients is under NDA. What is shared here is a limited sample. Please reach out if you'd like to learn more beyond what I can share publicly. 

ABOUT MY SKILLS

EXPERTISE

I have a high level of technical expertise and a broad range of marketing skills.

    • Web Design99%
    • Digital Advertising85%
    • UX Design90%
    • Product Lifecyle90%
    • Brand Management90%
    • Social Media Marketing100%
    • Content Marketing100%
    • Customer Journey98%
    • Analytics89%
    • B2B Marketing100%
    • B2C Marketing100%

HANDS-ON-TOOLS

Platform agnostic and able to quickly master tools.

  • Graphic design apps
  • Social media apps
  • Website & eCommmerce platforms
  • Project management tools
  • CRM & ESP and automation
  • Google Analytics

LEADERSHIP

My philosophy is that reducing the noise leads to a higher quality of work. It's important to foster collaboration with cross-functional teams and align everyone toward a common goal to achieve results. I accomplish this by leading actionable meetings, defining clear roles and ownership, establishing flexible processes, and working on a deadline.

Collaborator

Strategic Thinker

Creative

Analytical

Good Communicator

Organized

INDUSTRY EXPERIENCE

Agency Background

Having worked in various agencies and founded my own, I have garnered extensive experience across diverse industries.

Learn more

BEAUTY
SkinMedica
Vaniqa
Labelle Makeup
Wonderstruck Perfume by Taylor Swift
CANNABIS
Coachella Valley Wellness Tours
The Cannabis Lady
The Chronic Chemist
KEY Investment Partners Coachella Valley Cannabis Alliance Network (CVCAN)
MicroTabs
Impact Naturals CBD
Marijuana Age Verify (WordPress plugin)
CPG
Bumble Bee Foods
WD-40
2000 Flushes
Carpet Fresh
Taylor Swift Wonderstruck
Designer Whey Protein
Pet Wants Dog Food
Zarbee’s Cough Syrup
CAUSE MARKETING
World Wildlife Federation (WWF)
Susan G. Komen for the Cure (breast cancer)
EDUCATION
Infinit-I Workforce Solutions (trucking)
Turning Technologies (classroom response)
FASHION
Kirk Kara Diamond Rings
Sport Chalet
Tracy’s Closet
FINANCIAL
M&T Bank
TurboTax
FOOD & BEVERAGE, HOSPITALITY
The Austin Artisan, Chef Michael Ward
Bumble Bee Foods
Wild Selections Seafood
Rubio’s Coastal Grill
Island’s Burger
Kous Kous Moroccan Restaurant
Klatch Coffee
HEALTHCARE & MEDICAL
Carl Zeiss Vision
Pacific Biomedical
Zarbee’s Cough Syrup
HEALTH & FITNESS
Designer Whey Protein
Freak Shake Nutrition
Sport Chalet
Just Float
Bumble Bee Foods
RETAIL
Sport Chalet
Overstock.com
Kirk Kara Diamond Rings
TECHNOLOGY
5 Star Plugins (co-founder)
Press Wizards (hosting, web design)
NetApp
Qualcomm
MobiTV
Turning Technologies
Blue Rocket (mobile app company)
TRAVEL & LEISURE
Sabre Holdings
Sporting Goods
Go Rhino Truck Accessories
GoPro
Rawlings
Sport Chalet
INDUSTRIAL & MANUFACTURING
ARC Products / Lincoln Electric Company
Bytheway's Manufacturing (Hunter Douglas Blinds)
 

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