This Thursday, November 12th, I will be speaking at Southern California’s premier marketing conference, SDAOM’s Art of Marketing! There will be over 300 senior-level marketers for a very inspirational day. I will be speaking about building measurable social media programs that leverages your content marketing and builds reach with customers.

Social media advertising is a new evolving channel, combining the elements of earned, paid and owned media. Social ads are interactive content units that carry the potential to be shared by others for viral reach. Learn how to reach your targets by location, interests and behavior. Get the top threes ways to find and target customers. Plus, key metrics to benchmark ROI in Twitter, Facebook, and Pinterest advertising.

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